Having gone through the whitepaper, I can only say that this one of the best projects so far. The idea is amazing. We can never eliminate the fact that people somtimes get scared when they hear smart contracts. It looks quite weird to non computer professionals.
Yes, the idea seems pretty unique and the team behind this project is managing it very well. Well defined token sale structure has ensured that project has not got off radar. Investors has lined up for buying ethereum limited.