Icos look for bounty hunters to promote their project through the power of social media.Sometimes, some of these hunters also double as ico investors. But it looks like bounty hunters understand ICOs project and are able to determine very good projects before they invest because of their experiences in different projects.
Yes, anything is possible because i think there is no better than an experienced bounty hunter to judge whether a project is promising or not, since they spend their time promoting projects then they are well placed to make the difference between a promising and a bad project