At CitiCash we aim at making crypto a part of common people's lives. Therefore we make our best that our wallets are easy to use for everyone. A good example is "Alias". The Alias makes the original wallet address (a chain of 98 randomly generated characters) easy to remember. After the Alias is set, both the Alias and the wallet address remain valid and both can be used for coin transfers. The coin transfer usually takes no longer than a few minutes and the transaction fee is minimal.
To ensure that CitiCash users are able to pay for goods outside the crypto world, we are developing a connection between CitiCash wallets and the already- existing technology of debit cards.