Although, businesses are reluctant to accept bitcoin. I read that in July last year, Bloomberg reported that just three of the Internet's top 500 retailers were willing to accept the cryptocurrency. The reason is not far fetched. When the payment you take for a product can lose as much as a quarter of its value within a week, pricing becomes difficult. A seller that paid $80 for a product and sold it online for $100 in bitcoin could find that he has only $75 a week later, and no business at all not long afterwards. On the other hand, they could find that they've earned an additional 10 percent the day after the sale with no extra effort.