The amount you will earn depends on the kind of bounty campaign you do. If you are able to do signature campaigns, you will realise a huge even with reddit and article . Unlike when you use social media like facebook, with that you only earn little because you have many people using the same platform.. ..
Yes, each bounty has a different allocation for each type of campaign. Signature campaigns usually have a fairly high allocation, but to get maximum results must have a high forum rank, or by conducting other campaigns such as content creation.