I like the concept of this project, and my opinion is that the project's findings will be useful to many. Investors understand this and are interested in the project.
It will be a long term investment but it is not a good project to invest for short term, with the current market it will be difficult for them to attract investors and what I want to see is how are they going to do ads or marketing.
I think the best way to promote is to do Airdrops and Bounty Campaign, but sometimes there is sad reality that bounty hunters, will going to dump the coin if and only if they cannot see progress in the projects, this is what i found from other projects.