Anyone who has a problem with Middlecoin is welcome to take their farm elsewhere. Plenty of other ones that are more profitable than mining Litecoin, while giving you the options that you want.
As for me --and from the looks of it many others, especially those with large farms -- I am happy to have such a simplistic pool. I don't need to setup a bunch of workers, I don't have to fuss with setting up a bunch of pool addresses to send to Cryptsy or some other exchange and sell my coins, and because of the simplistic design I don't have to worry about losing my bitcoins if the site gets hacked (Hi, Hashcows).
I am happy to give up 3% of my profits if it means everything gets taken care of for me. Should Middlecoin ever becomes consistently less profitable than another pool that does the same thing, then I will swap pools.
I am amazed that some individuals seem to think people should just operate and maintain pools for free and pay out of their own pockets. How dare someone make money off of a service they provide!