centive platform is an easy-to-use platform that is frictionless and cheap to transact. a very great opportunity that is given to use that we shouldn't missed. this will surely change our future into a better one.
aside from that, both parties (businesses and consumers) can get what they want - dictating by market forces and creating positive impact on the community at the same time.
yes, truth! and i have read that the centive team aims to create the so called "pay it forward" solution, "donate" or "tip" to both to be able to participate in the community building.