THough the core team will answer this I am sure, i have been around since about April and the thing i notice that makes this stand aside from the usual projects that appear here is the methodical, measured and constructive way that this is being progressed. It is not shilling ( although some of us do i admit ) its product it is slowly building up. I guess its the advantage of having a full team and the guys at the top having a background in business as well as coding/IT. I know that doesnt answer your question but with the way this project has progressed i have confidence that its in good hands. ( and yes we would all like to see it as the first advert for cypto on Tv!)

And kamo is right it wasnt an ICO, waht ever is for sale has been mined or rewarded to miners not the team, they are using their own funds at the moment, the genisis block is for later