While some bounty hunters lay more emphasis on the community members of the project. I tend to look at the technical aspect of the Whitepaper, website structure and team because I have seen a lot of projects with large communities failed.
Yes, the whitepaper can be used as a general description of an ICO project. Next, I see the project from their product. Because I think the success of the project and the price of their tokens one of them is determined by the products they create for the future.