80% have heard of it but probably barely 1% truly understand what it is
It says it had been heard but didn't knew, same goes to you, you just read but didn't understand.
I'm not surprise with the number considering they have a lot of ATM that's wide spread all over their continent, 2231 machines to be exact. So with this number, its people can see it every day and so it isn't new to them. Well some might get curious and that will lead them to dig more and end up investing.