As I known, ICO is a kind of risky investment. Similar to the IPO which is the form of invite for capital investment, but when buying IPO, investors can research the information about the company they invested, find out about official finance reports and be protected by law when joining. In contrast, ICO projects are often rather ambiguous and unprotected by government so the risk is so high for investors.
So how to evaluate a potential ICO project, look forward to receiving comments from you

It is very simple:
1. Do your ICO due diligence
1.1. Assess WP
1.2. Check reviews and listings
1.3. Find out if Idea & Solution are well-established
1.4 Ecosystem legitimacy
1.5. Verify that the website is ok
1.6. Check Token distribution, promos & discounts
2. ICO Stages (Private sale, pre-sale, crowdsale) - understand in which phase the ICO is currently in and understand the differences
3. KYC
4. Registration and purchase directly via their website
5. HODL or Trade
If you are looking for a detailed guide which will show you each and every step in-details, both practically and in theory, please visit:
https://www.coinpoint.net/icoguides/ and triple your funds in no time.