It's funny how titles surprise you sometimes. I thought maybe it is some kind of a false news or maybe it is some psycho kind of a move to sell only 1 Bitcoin for $1 which is totally shocking.
Such marketing strategies would probably play a vital role in dragging Bitcoin into mainstream and making people, who don't know it yet, get aware of it. Just imagine how popular it would become if there are everything with a logo of Bitcoin in every corner of the world. They should get exported to different countries in different regions where people would use them and also see a non-annoying advertisement of Bitcoin on those things. Just like every successful brand, of anything, Bitcoin would become widely known because of such things.