For me. It's the idea and the creativity. More than 1700 coins are listed on cmc. Therefore, they need to experience and explore the needs and practical utility of the user. From there, they deploy it in different directions. This will reduce competition and increase diversity as well as popularity.
it is absolutely true, but they need time to adapt, and how strong they survive in the market, seeing the current market competition is very heavy indeed.
if you can survive it will succeed
I recognize that new coins are the driving force of the cryptocurrency market when it comes to breakthroughs. I invest a lot in ICO so new projects are my main research subject.