I believe everything depends on the team, most ideas now ignore the level of their tokens to exchange. That will make the project more tedious because there is no daily volume and prices are getting lower.
The market is ugly now, I agree. But will recover.
Prices are stabilized now around 200-210 sats. In the link, I posted you can see that we are near a Fork (September 23), after it licence will arrive and we will launch the beta platform for loan and start with the real business.
So, we are speaking about a real use case project.
If you think that the platform can succeed, now is a very good investment.