Question for the INS Developers. 

I have a friend who works in a large retail store (non-grocery) and talking to him about INS he said that many of the big retailers and I presume the grocery stores have "arrangements" with suppliers, things like you purchase this many XXXX and you will get a discount etc. 

My question relates to the relationships already established between Grocery stores and their suppliers.  If a manufacturer or supplier is making money off of the retail sector, would that same manufacturer/supplier then be undercutting their regular long term retail clients if they were to also adopt INS as a sales method?   And if they were to undercut the retailers the majority of those retailers would probably shift to another supplier (I know i would if I was a retailer), so the question is how do you mitigate this and entice manufacturers to use INS without potentially destroying pre-exisiting commercial relationships with retailers?


Sorry if this has been asked before but over 200 pages I am not going to search it all.


Thanks.