Bitcoin is obtained through a mining process, where Bitcoin transactions are confirmed on the Blockchain. Mining requires a lot of energy, expensive tools, and a large initial capital. Bitcoin mining investment then arises because of these needs, and many users can invest in the mining scheme to get a percentage of the mining results later.
There are several genuine and trusted Bitcoin mining schemes, but more mining fraud than the original mining scheme. It is difficult for investors to confirm the existence of mining equipment (or whether they actually do mining), and many websites say they are actually mining only to take investors' funds, provide high profits for a while, then disappear.