Who is the target audience of this project? I doubt its loyalty.
Well, everyone who cares about protection of personal data will be interested in STEEL. So the audience will be quite wide.
Are there any regions which arent a priority? Or will expansion be proportional?
I believe that the demand for the product will be higher in the Western world where people suffer from personal data leakages more than anywhere else.
It seems to me that the STEEL team should focus the power of its marketing campaign on USA cause about 50 million of FB users suffered cause personal data leakage recently.
Im sure that the leakages take place in other countries, too, but they arent widely known, so marketing budget should be distributed proportionally.