Attracting to the investors and spreading the information about this business can be attained if the team really have to create a good advertisement and social marketing strategy campaign.
I appreciate this viewpoint but I suggest a different perspective.
We will operate on a two-sided market - insurance brokers on one side, and Black Security Token investors on the other side (not to be confused with the BLCK utility token we will offer on the upcoming ICO; please see the whitepaper to learn about the difference).
Why do we rely on brokers for distribution instead of trying to sell directly to customers? We have seen that ramping up customer base is very hard in insurance. However, we have more and more brokers coming to us to have their products created on our platform, and these guys already have the customers. Thus, we don't need to do large scale marketing - they are doing it instead of us.
On the other side, we have the BST investors. Here, some marketing is definitely called upon, but our strategy is to first work with institutional investors like hedge funds, family offices and all others that already invest in insurance-backed assets. Here, too, our emphasis is on sales outreach rather than on blanket marketing.