To be honest, the numbers from the survey look a bit strange. Maybe some specific groups of people with higher crypto penetration were asked or there is some other reason, but if 9 % of people owned crypto, the prices would be totally different. I would estimate that the real number is at least 10 times lower. Which is not so good, but on the other hand, there is even more room for growth. Maybe during the next big bull ride 9 % will be reached. It would be a huge success for cryptos.