I wonder how many of you with concerns about kyc (if you embrace the vision of bitcoin and its anonymity i fully understand) are shopping online, booking flights, are on social media, using wifis, register for certain services. Maybe people in this forum are not comparable to the rest of the world, but in general people don't really care about this subject. But scandals like the cambridge analytica are probably just the tip of the iceberg of data abuse. I am not even talking about scammers per se, i imagine that a lot of "legit" businesses are trading data, making money out of it, and don't give a crap about our privacy.  Although for me personally, full anonymity is not necessary, but a decision, i want to be in control of my data and decide who has access to it, and if someone wants to use my data they actually should pay me!