But wouldn't the product sell itself if it is good, why is there need for such content
Well, there have been surveys done by various bodies across the world, which indicate that poor communication strategy and marketing accounts for more than 40% of the reasons behind failure of newly emerging companies.
Yes, actually the management and the approaches in how to market the project needs alot of preparation and efforts. It's very important to have strong communication with the community in order to increase the number of investors and supporters. Other than that strategies and other form of promotions will help also the project to increase the funds for the betterment of the project.
Also the company is aiming to create a trading structure and there was various accomplishments and the opportunities are opened as we see Airdrop program is available and expected for more rounds too after the limit.