I also read a few articles about the project, the idea is very powerful, let's hope that the implementation will be just excellent.
The implementation will come a long way to seeing that the project is a success, and with the team they pose, I think they will see some good success. I also read that the CEO has over 10years of experience! Quite impressive!!
Teamwork, Hardwork and experience are some of the keys for success. Despite all this. Giving us a test of whats different from the usual freelancing sites we know, I'm willing to invest so to see the project come alive!