That was the collapse of ETH, because most of the airdrop and bounty programs were through the ERC-20 platform. Do you think the same thing happened?
Ethereum is going to be just fine. it has crossed over in to a payment coin as well. I make many purchases from established businesses using Ethereum. The token game will also be fine. We are just in a bit of a rough patch. Turn off the ticker and come back in a month.