Well if your company has a product to offer and people are willing to use and pay for it, the platform shouldn't matter (at least not that much). But I can see what you mean, maybe because waves is less accessible (less used), it might deter potential customers. I think projects raising money with crypto should have a good business focus first, and the ICO should just be a fundraising tool and nothing more. Most projects don't really need their own native token (maybe just a security token), but it has become the norm...