I don't understand what you mean now because the btc is the best coin in the crypto market and it is going to be stable for at least some period of time. I think that you need to buy coins now as the price is low
Normally you need a bit more to convene them to invest in an asset. They look at the stability of the asset in the market and if the price is not stable, the refrain to invest. Bitcoin has a fluctuating price right now so the only thing that can alter their decision not to invest in Bitcoin is by enabling them see the business opportunities that are there if we act on the principle of expectation. The future expected price will be more than the current market prices which depicts the margin of benefit.