Well its up to you but only invest to ICO that has less Hyped because it many cases they are paid reviews in ICO Review sites to gain mass popularity that attracts many investors and most of the people dont read the whitepaper it means they know the project but 0 knowledge about the projects solutions ! One of my biggest strategies is to based to solid partnership like Trustedcars one of the reason i choose this project because they are on operational since 2015 that gains many car dealer partnership on providing mobility services . I can say that this project will be in demand because of their affordable price and no long term contracts a totally all in one solutions for the users !