During this bear market even most successful project with real use cases has been worst when hits in the market. Most ICO's were profitable in last year & starting of this year. As a result of it most people were ready to invest & it was indeed a good investment method to multiply your investment in few months. But unfortunately most of the ICOs are failed according to the statics & the best ICOs are not easy to invest. Personally i have gained good amount of money after buying in ICO. So as some failures are there too. success rate of the ICOs are very low now. In this bear market you can have a good profit buying some good coins & holding for long time. That's most secured as a newbie.
we can say for certain that the bears market is the strongest factor affecting the performance of tokens. It is predicted that the trend will change when bitcoins hits 10k $ or more