Looks very beautiful, but i have any questions: What is ISA Shop? What is ISA Pay - Is it like Apple Pay or Samsung pay etc? And the last - when coin's release?

It states that this coin is PoW, but there is no information about that at all. Which algorithm will you use, how much is the blockreward, when will it be released?
Oh, i saw some of this information on their website, try to check it