Of all the large companies that are now large internet players, do anyone particularly scare you in terms of how you data and track could be used? Amazon, Facebook, Twitter,
?
While some people will say Facebook is really scary or other similar companies I disagree because you can avoid using them, it is not like they are forcing you to use their services, I really think that the most scary companies when it comes to the internet are the internet service providers or ISP since they know everything about you and you cannot avoid to have to use one.
That is not entirely true, i mean ,the part where you can avoid using facebook. Their widgets are everywhere and can track your activity even if you are not using facebook.
For the rest i agrre completely with ISP and add that they can be easily forced by law to reveal the traffic of some individual if needed.