The characteristics of  ICO projects are the ability to increase profits faster and higher than conventional forms, but also potentially much riskier. Before investing in any field, investors should thoroughly research and make a decision. It is not easy to invest in an ICO. You have to choose a good ICO that has the potential to grow in the future and bring benefits to the community. Feasibility. So how to evaluate a potential ICO project, how effective new investment? First of all, you have to find out about the entire ICO project team, especially the development team and the advisory board. Study each team member for more information about them. A good ICO project ever made their announcement on Bitcoin before executing that project. You should read the user's feedback carefully. The interest of investors will be answered or not. If the developer avoids answering a few questions, it's a bad sign. Sending a personal message of how fast they respond is a good idea. Evaluation of the project phase. Does it only have a whitepaper, A beta? Is there a product launch with limited functionality? The importance of a potential ICO project is to have a large support community, such as a public slack for all investors. What is their Token? Blockchain needed?