Any live interviews from the team I think that will be a good plan to attract members and investors to join the ICO sale.
Interviews are an effective step to attract new users, but this step must be supported by a great team that can convince the audience. don't forget promotions through social media, because almost all humans use social media and that is the first step in platform imaging.
Good exposure to social media and other channels would really a great help in promoting the project to gain popularity and supporters. Hopefully, the team could established good marketing way for the goodness of this project.