Indeed crypto is a long-term investment, but some projects have short-term potential.
And it looks like Ethl is one that might produce short-term profits.
By bringing the Ethereum platform, I don't think it will take long to get support globally.
With a solid and very well-rounded development team and advisors, this project will also have a good future in the long run. As time goes by, this project will bring so much to the table that will surprise its competitors. Hodling this crypto is like sitting on a gold mine in the coming years.