Any live interviews from the team I think that will be a good plan to attract members and investors to join the ICO sale.
Very much it would not hurt to make a live broadcast with a team of developers. You could ask them questions and learn more about the project and how to work on it.
Need not only a live broadcast with the team, but as much video as possible. People now do not read much and watch more videos.
I agree, again this is a new opportunity for those who create a video. Especially if the reward is paid.