But destroy the money?
Let's assume there were 1Bil - 10M coins in the genesis.
What's changing?
Sending coins to the genesis increases value of the other coins. So big stakeholders get more benefit.
Whatever you do, do not destroy the money!
I got 100.000 NXT in the client bounty and while I didn't start my client with getting something for it in my mind, getting these NXT from the community was extremely motivating.
You have the chance to create this kind of motivation another 100 times with the money and even if only 10% percent of the beneficiaries deliver something useful, it will do more for big stakeholders and the whole NXT community than the increase of value when destroying 1% of the total NXT.