Maybe this is not very guarantee but maybe at some point it might help you at a minimum to reduce the possibility of being deceived by the ICO, the list below is my personal criteria of how I choose a project to invest using bitcoin or other cryptocurrency:
1. Check the team background (If the team does not provide info about each team member such as the name of the previous project,              background, there is a possibility they will run away with your money if they don't provide information about their teams.)
2. Read their whitepaper and see if it's really worth investing in, their concepts, etc.
    (It's important to know what the project is about.)
3. Check social media accounts, if you consider them very interesting. (Join their telegram group to update.)
4. Check Project professionalism (How they handle users, control fraud, etc.)
5. Follow the Roadmap and other technical details and see if they meet it on time.
6. Look for special proof and validation.
7. Do your own research on the project such as a review of the project or you can also check the main ANN project for
    see comments who agree / disagree or community ideas about the project because ANN threads are like an open forum
    where you can ask questions, give insight, etc.