By reducing the financial commitments of hotels to third-party booking platforms, GO's vision is to enable hotels to focus more resources on providing better intrinsic value and services to travellers around the globe.
Goeureka will also provide White-labelled solution on the their platform that will allow hotels to maintain brand control. This would be the best thing as a hotel owner or merchant. If they can increase the level of branding then it will help them to show in first search of hotels.