If the soft cap is not reached then the funds contributed to the crowdsale will be refunded

Regarding other teams following I recommend you:

a) watch the Avai FC press conference: https://news.sportyco.io/2018/09/13/video-from-yesterdays-avai-fc-press-conference-available/

b) check out articles such as this one: https://www.thetimes.co.uk/article/newcastle-united-and-cardiff-city-may-launch-currencies-rtkhr579j