Have you seen Infiniverse project? It might be serious competition to Arcona. They are going to offer roughly similar services as Arcona, but on EOS platform.
This project is mostly concentrated on VR, whereas Arcona is an augmented reality platform that digitizes the whole world.
Due to distribution of the concept of the platform worldwide will also be growth of price of a token in the future is made or planned still some unplanned actions?