They are going to try and create a platform for people to exchange goods, but keep in mind that we already have Amazon. I mean Amazon have recently boomed into like the biggest corporation in the world. It's hard for me to imagine someone being able to compete with them, so it can be a huge drawback for just starting platform.
Think you are missing the point of our platform.
We introduce the Heimdall protocol on our platform and will be focussing on high-end market, we already have partnerships with luxury watchretailers we will use our platform to add their watches on the blockchain.
More info Heimdall protocol:
For Enterprise: SOMA's Heimdall Protocol
SOMA's Heimdall Protocol ties an item securely to its digital representation on the blockchain. This digital representation provides (a) waypoints and timestamps for key benchmarks or milestones, (b) certificate of ownership and record of chain-of-ownership, (c) authentication of provenance, and (d) a comprehensive repository of all documentation and multimedia associated with the item.