it gets the awareness up but general adoption? I think not. It needs more than mentions on famous pop culture media to be perfectly honest; it needs more real-world applications, more use-cases and more places to spend. While it increases the exposure cryptocurrencies get, it still lacks something to push things forward. Most people are inclined to think that mainstream media mentions make a huge dent on things that are quite obscure, but in reality, it doesn't, it only gets people interested for a short while and completely forgets about bitcoin and crypto after some time since they have no motivation and incentive to use it and dig deeper.