I think developers have to start working on mass adoption of their coins, once they have done that, everything will be much easier. Now the problem is that maybe a 10% know or heard about bitcoin at least once, but probably less than 1% is active in the crypto community learning about it and maybe investing in some cryptocurrency.
Actually, that number is higher than you think. Check out this infographic, where about 10% of people have invested:
https://www.statista.com/chart/15137/how-many-consumers-own-cryptocurrency/I think a ton of people heard about crypto, but we're entering a new investment phase for smaller people with this price drop which makes a lot of sense. Blockchain will live on whether or not bitcoin rises again in price.