I love them too! People who jump into crypto just to make a quick buck usually end up panic selling when the market is going down in the short term price movement. This is normal, I have seen this many times. People who are knowledgeable and patient will win at the end. The norm of the game would be to hold on to your dear Bitcoins and other altcoins when the market is going down and if possible buy more during that time and wait for the next bull run to sell the coins/tokens at a profit.