There are people building alternatives with are far better for Youtubers, a good % to the creators, a tiny % for the platform.

The decentralized way of thinking.

Here a few examples:

d.tube
Musicoin
SingularDtV

And there are more in development (can't find they right now, will post it in near future)

If I can just add my opinion about Youtube and Google:
I would say they are a manipulative ecosystem. Myself, try to live a life without these big boys like Google.