Our exchange was founded in 2013, in the past 5 years, we did not pay much time or money in its promotion.
What was the source of traffic if you didnt promote it at that time? If you got a number of customers sign up at one time - do check what the source of traffic was and you might find some interesting info.
The whole company were focusing on technology at that time.But now as you know,due to some known or unknown things, we are losing users everyday...
It is not correct to say "unknown" Maybe they are known but the owners are not able to recognize the problem. We humans have the habit or remembering only the good thing and brushing the bad things under the carpet. Its important to rectify those problems as well.
Some loyal customers advised us to do some promotions to attract more new users. I am here to look for help, can anyone tell me how can I promote our exchange? Of course we will keep focusing on the technology at the same time.
New users wont be attracted if old users have a problem. The way to get back old users is to take into account what the problems are. Maybe revamp your site and take the suggestions into account. Maybe get a proper PR and Management team to work for you.