how are you guys planning to convince trucking company to use platform? do they going to be rewarded to use service?
That's a good question. The success of this projects highly depends on the adoption and here they will need to work a lot. I don't know if giving rewards to companies for using the service would be cost efficient for the platform, but some partners or loyalty programs in this area wouldn't hurt.
I think this project will attract trucking companies because it eliminates the need for third party or middle men during the transaction, thereby saving them a significant amount of money.

A lot of crypto projects targeted that removing the middleman and third parties in transactions and raise a lot of investment. So laneaxis has a huge potential in that area.