When big boys enter the picture, the rule has changed. Bitcoin then becoming a fprm of investments, and no longer the original vision of satoshi, iguess its really inevitable, specially during the 2016-2017 when it peaked at around$20,000. It become a speculative asset, and others tske that as a opportunity, trying to make quick bucks, or even putting thier whole life-savings hoping to become rich.
Then I think that is one of the benefits you get on owning a bitcoin, it is like gold now in the internet, very valuable and in demand. Even some people sell their house or car and doing everything to buy more cryptos, this is the new investment craze.