Recently we've seen bitcoin forks like Bitcoin Private and Bitcoin Anonymous providing privacy and anonymity features. Yes, it helps in keeping your transaction private but it's not really a step which will help in Bitcoin's future. Because of privacy, it will help hackers, fraudsters, and criminals to keep themselves safer and untraceable. World government is not yet ready for privacy coins and several big personalities rejected this features, like SocGen CEO and Bill Gates.
It may take some time when we see Anonymous and privacy coins becoming more prevalent but as of now, bitcoin has a better future for its current features and anonymity might hurt more than providing something good.