As far as I know, the guys did not have ICO. And this is an excellent indicator that even without ICO can achieve high results.
This is a unique project, because other companies collect millions and are not able to reach even half. Just a lot depends on the conscience of developers and management.
Probably after the understanding of how much money is collected - it is already becoming lazy to work. I guess the guys are obsessed with the technology of their token. They understand that the future is for him.