A lot of scams have caused the fear of theft among people and they are regarding bitcoin and its trading a scam. People seem to be reluctant towards investing in bitcoins. How do we ensure them that bitcoins are not scam but the people are. 
People are scared by nature. This technology is also over most peoples heads unfortunately. We need to improve teh wallets and make it easier to spend out crypto. I think when we have "crypto cards" where people can swipe and spend we will get much further ahead. Trying to get someone on the blockchain or download a wallet is more difficult that it would first appear. Add in scammers and you have a real cluster fuck.